Our Approach to Dealership Sales Events

What sets us apart is our ability to execute all three core event types: Private Sales, Upgrader Sales, and Lease Renewal Events. We don’t just plan these campaigns from a distance. We’re in the dealership with you, working shoulder to shoulder with your team, every single week.

We know what it takes to drive results. Our experience is current, not decades old. We’ve sold vehicles, desked deals, and built high-performing teams and we still do. That’s why the support we offer is relevant and effective.

We’re also fast and efficient. Our materials are printed locally in Western Canada, and we’ve streamlined our direct mail logistics with Canada Post for on-time delivery. Beyond events, we also provide sales and leadership training across all departments.

We publish our rate chart and offer straightforward, competitive pricing right from the start. No guesswork. No negotiation needed.

Automotive Private Sale Events

Our Private Sale Events are designed to deliver powerful, immediate results without traditional advertising. These events focus entirely on your current client base, including past customers, service guests, warm leads, and referrals.

Our external perspective can help transform your sales team into a high-performance unit and often leads to the single biggest sales day in your dealership’s history. Some stores have achieved a quarter or even a third of a full month’s business in just one or two days.

We post our rates openly and structure everything to deliver exceptional ROI. You’ll know the cost before ever picking up the phone. These are some of the most cost-effective campaigns available to Canadian dealerships.

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Cam Clark Ford in 2 Days
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Benett Dunlop Ford in 2 Days
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Volvo Edmonton in 1 Day

Automotive Upgrader Sales Events

Typically running for 8 to 10 days, our Upgrader Events are built to generate online and in-store activity. Each campaign is fully supported by our CRM platform, allowing your team to track leads, appointments, and sales from start to finish.

These events are managed remotely by our team and are designed to give your staff every chance at success. With so much mail reaching customers today, your message needs to stand out. That’s why our materials are built to be opened, read, and acted on. Quality matters, and representation counts.

We post our pricing upfront so you can make informed decisions before reaching out. These campaigns are competitively priced and designed to deliver results without waste.

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Automotive Lease Renewal Events

Our Lease Renewal Events help you maximize retention from customers whose leases are maturing. Like a Private Sale, these events use no external advertising and rely entirely on targeted outreach to your current customer base.

More than just an event, this is a structured process. Your team will be left with the tools, scripts, and strategies to continue succeeding long after the campaign ends. Our role is to bring order, clarity, and confidence to the lease renewal process.

With deep expertise in lease management including years as Master Consultants for the HAC Group, our team understands the full leasing cycle. This is the event that completes the loop on why you lease in the first place.

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The Results Speak for Themselves

We’re proud to share the performance data from over 500 dealership sales events. Contact us to learn more about real-world results and what you can expect.

Event Results

Automotive Lease Renewal Events

Our Lease Renewal Events help you maximize retention from customers whose leases are maturing. Like a Private Sale, these events use no external advertising and rely entirely on targeted outreach to your current customer base.

More than just an event, this is a structured process. Your team will be left with the tools, scripts, and strategies to continue succeeding long after the campaign ends. Our role is to bring order, clarity, and confidence to the lease renewal process.

With deep expertise in lease management including years as Master Consultants for the HAC Group, our team understands the full leasing cycle. This is the event that completes the loop on why you lease in the first place.

Learn More

The Results Speak for Themselves

We’re proud to share the performance data from over 500 dealership sales events. Contact us to learn more about real-world results and what you can expect.

Event Results

Automotive Lease Renewal Events

Our Lease Renewal Events help you maximize retention from customers whose leases are maturing. Like a Private Sale, these events use no external advertising and rely entirely on targeted outreach to your current customer base.

More than just an event, this is a structured process. Your team will be left with the tools, scripts, and strategies to continue succeeding long after the campaign ends. Our role is to bring order, clarity, and confidence to the lease renewal process.

With deep expertise in lease management including years as Master Consultants for the HAC Group, our team understands the full leasing cycle. This is the event that completes the loop on why you lease in the first place.

Learn More

The Results Speak for Themselves

We’re proud to share the performance data from over 500 dealership sales events. Contact us to learn more about real-world results and what you can expect.

Event Results

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