25% Web Lead Closing Ratio and Counting

Our Upgrader Sale Events typically run for 8 to 10 days and are designed to drive qualified leads both online and into your dealership. These events are fully managed by our team and powered by a dedicated Sales Event CRM, giving you full visibility into every appointment, lead, and deal.

This is a turnkey solution that works remotely but feels local. Your team stays focused on conversions while we handle the back-end logistics, creative materials, and campaign tracking.

With today’s crowded mailboxes, your message has to stand out. Every detail matters. From content to design to delivery, your event materials are built to be opened, read, and acted on. We represent your dealership with professionalism and quality, no generic templates, no shortcuts.

You’ll find our Rate Chart posted openly. We want you to know what it costs before we even speak. These events are lean, effective, and priced for real-world dealerships.

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Efficient, Local, and Built for the West

We’re proudly based in Western Canada. Our print production is done locally, not in Ontario or Quebec, so there’s no cross-country delay or surprise shipping issue. We’ve partnered closely with Canada Post to ensure reliable, timely delivery every time.

Our logistics process is dialed in. You won’t be waiting for invitations, chasing carriers, or dealing with misprints. We’ve eliminated the friction so you can stay focused on your sales.

Grow Your Market Share and Keep It

Upgrader Events are one of the most effective ways to boost your sales without relying on cold leads or high-cost advertising. These campaigns help protect your existing customer base from defections and position your store to capture more market share in your region.

We’ll bring the strategy, the materials, and the execution. You bring the team. Together, we’ll make it a sale you can be proud of.

© 2025 Alderson Consulting