Sales & Management Training
Our entire sales training centers around what we refer to as profound knowledge. Our experience is once the sales team executes the thinking, their performance both from a closing ratio and retained gross profit perspective, shows a very sharp improvement. We urge every Dealer and/or General Manager to attend a sales meeting for the sole purpose of asking one simple question of the sales team. “It’s Monday morning and a couple has just drove onto the lot. What are 15 things we know with certainty about this couple that will enhance our opportunities to sell them a vehicle?” If your team cannot give you 15 things they know for certain about the couple we can say with certainty that your sales team is not thinking, they are doing. Our sales training teaches the team to think and it is this thinking that produces more confidence and much better closing ratios. Suddenly they find themselves selling the vehicle exactly the way the guest wishes to purchase their new vehicle and this in itself enhances their relationship with the guest from the minute they walk in the door. For more details or an exchange of ideas feel free to call us.
We have found that when you combine the sales skills with a defined process it leads to dramatically improved profitability in both departments, not to mention above-average customer satisfaction. We believe these team members not only need to be skilled sales people but also experts at executing a defined process. It all begins when your dealership delivers a new vehicle and introduces your guest to the Service and Parts Departments. The Service Advisor plays an intricate role in the success of the Service department just as the Parts staff plays an intricate roll in the Parts Department. From there we put the microscope on the shop, the techs and the back parts counter. We look at your total available hours each day as a giant ice block that starts melting the minute your techs begin work. We think differently about unapplied time, efficiency, and effective labour rate. It is this thinking that paints a clear concise picture of why your profit potential is melting away. Knowing the why is the first step towards a solution. For more details or an exchange of ideas please feel free to give us a call.
what our clients have to say…
We just wanted to take the time to THANK YOU for the great partnership we have had over the past few years. Some of our largest volume and gross months directly link back to those in which we held one of your sales initiatives. Whether it be Direct Mail like Upgrader, BOAR & Sticky Note Events or a Private Sale Event, our months really come together when these are held. As you know we have recommended these to other dealers across western Canada and strongly promote your team. We look forward to more successful events over the years.
Every successful business constantly strives to improve customer service and strengthen financial performance. In our quest for “exceeding customer expectations” we chose to focus on enhanced training programs for our employees. We are fortunate to have exceptional training programs supplied by our manufacturer and we have embraced a well-known “third party” national training program.
We identified the need to launch our training initiatives with an element of excitement and required a catalyst to jump start our programs. Our investigation led us to Alderson Consulting. Tim’s high energy, contagious enthusiasm and his obvious passion for training and coaching others created a learning environment that caught the imagination of all our employees. Tim’s training sessions are filled with useful and practical knowledge based upon his hands on experience within the industry. Tim was and continues to be the catalyst we were looking for.
Tim has become an essential component of our training program and provides our employees training on a quarterly basis ensuring we stay abreast of the latest effective selling techniques.
We are enjoying greater success, we are improving our customer experience and our employees are energized and confident in their abilities to consistently “exceed customer expectations” by more fully understanding their specific needs and wants.
We recognize Tim Alderson has played a pivotal role in revitalizing our sales and service personnel. We are confident Tim can provide the similar benefits to any organization that chooses to engage Alderson Consulting.
We’ve used Alderson Consulting since 2001, for all sorts of training and event sales. Tim and his group truly do it all, and they do it in the most professional manner possible. I have run Private Sales, Upgrade Sales, Lease Renewal Events, BOAR Sales, Sales Training, Lease Training, and just lately some Service Training. Alderson Consulting always over delivers on whatever they have planned for us. THANK YOU TIM!
We have used Alderson Consulting for the last 12 years. Tim’s insightfulness and wisdom have always proven correct. His great insight and vast knowledge of both the auto industry and human behaviour have helped us immensely.
Tim has helped guide us through a major growth and is someone I am proud to call a friend. If you want your business to grow and thrive, Tim is the man that can help you. I would highly recommend Alderson Consulting to any dealership that wants to improve both their functionality and profitability.
I just wanted to say thanks. That September was our best new car month in 5 years and I believe that the extra boost was your Upgrader mailer that we did. It was certainly one of the easiest events to run from our end and it generated lots of calls, emails and showroom activity. The trades that we are left with in October should help the Used Vehicle department in the coming months as well. Thanks again to you and your team. I look forward to doing business again.
Wheaton Honda has hired Alderson Consulting for several Private Sales. The first one was in June, where we sold 44 vehicles in one day. The second was in September, where we sold 35 vehicles in one day and on and on …
Tim’s method of setting up the Sale, along with his hands on approach with sales meetings and working on sale day really made our sales successful. Tim has buckets of energy and loads of enthusiasm … just what is required to move the one day sale along and keep my sales staff excited and motivated. He worked our sales from 8:30 am until after 11:00 pm without running out of energy and he worked hard.
We also hired Tim to do an in house training session for our Sales Managers and Sales Consultants. The training went well and I feel our closing average has gone up in response.
When your customer returns to your company for their next vehicle or sends you a referral, it shows they are happy with the job your staff has done with the initial sale.
I have booked Alderson Consulting for more private sales.
I just wanted to drop you a quick note thanking you once again for your time spent with our team. We had a lot of really good takeaways. Our Saturday morning meeting went extremely well, the guys are very motivated. We are now in the process of implementing a lot of your suggestions and pay plans. We believe that this will help us become one of the premier Volvo dealerships in Canada.
We signed up for the Western Upgrader Sale. It proved to be the most cost effective campaign we have ever done. Very simple to administer and it generated a record sales month for us. The support was excellent throughout the sale as well. We are already planning our next campaign with Alderson Consulting!
Automotive Private Sales Events
Our goal is to give you a very big bang for your buck with our Automotive Private Sales Events. This concept involves no advertising and focuses entirely on your own client base, friends, family and current prospects.
Automotive Upgrades Sales Events
Our CRM tracks everything for you. It’s a turnkey sale remotely organized by us to give your team the greatest chance for success. Take a peek at these ideas.
Automotive Lease Renewal Events
Our goal with our Automotive Lease Renewal Events is to not only give you a great ROI but also to leave you and your staff with the process, tools and skills to maximize your lease renewal opportunities in the future.