Automotive Dealership Sales Events and Management Training

This is our specialty

Sales Events and Marketing Solutions for Canadian Dealerships

What makes us different is how hands-on we are. We don’t just plan Private Sales, Upgrader Events, and Lease Renewal Campaigns. We’re in the store with you, working shoulder to shoulder with your team every week.

We know how to get results because we’ve lived dealership life. We haven’t stepped away from the desk or the lot. Our strategies come from current, on-the-ground experience, not outdated theory or recycled templates.

We’re also fast, flexible, and local. Our printing is done right here in Western Canada, and our direct mail campaigns are expertly coordinated through Canada Post. No delays. No guesswork. We’re streamlined for speed and precision.

On top of that, we provide tailored training for managers, frontline staff, and leadership across every department to help maximize every opportunity.

And our pricing? It’s clearly laid out and competitively structured from the start. No hidden fees. No back-and-forth. Just value and transparency.

Our support doesn’t end once the event starts. We work with your team during the lead-up, through the sale, and after the campaign to fine-tune your process and maintain momentum.

Every dealership is different. That’s why we customize our approach to your team, your systems, and your goals, not the other way around.

Dealership Sales, Service, Fixed Ops and Management Training

Our training programs are built on what we call profound knowledge. The topic is Winning. It’s an easy word to use, but winning takes winners, and it takes determination, effort, and desire. Winners find motivation from within when they’re exposed to the possibilities of success.

  • Do you remember your start in the business? It was all about the fundamentals, wasn’t it?
  • Does your team understand the benefits of leasing?
  • How confident are you with every element of your selling process?
  • How close is your management team to the dealing?
  • How are your financial services office turnovers?
  • Do you have a culture of appointments?

Winning in Fixed Operations

  • Service Advisors definitely don’t see themselves as salespeople, like those unseemly people working out front!
  • We appeal to them as the Voice of the Customer Vehicle, since 90 percent of customers have no idea what’s going on under their own hoods.
  • Changing any process has a direct effect on others around them. We must look at the whole picture: phones, appointment-making, scheduling, shop loading, and reducing unapplied time. All of it matters.

Curious how this could work for your store? Let’s talk.

Our Services

AUTOMOTIVE

Private Sale Events

Our Private Sale Events are focused, high-impact, and completely tailored around your existing customer base. No advertising budget required. We target your current clients, previous buyers, service guests, and prospects already in your CRM. These events are designed to create urgency, energize your team, and deliver exceptional returns with minimal waste or disruption to your day-to-day operations.

AUTOMOTIVE

Upgrader Sale Events

Our Upgrader Events run over 8 to 10 days and are fully managed by our team. Each campaign is CRM-integrated, web-optimized, and built to drive qualified leads to your store. We take care of setup, execution, and tracking. These events allow your dealership to boost website activity, bring traffic into the showroom, and turn existing data into real, trackable results your team can convert into profitable sales.

AUTOMOTIVE

Lease Renewal Events

With lease retention more important than ever, our Lease Renewal Events are designed to help you reconnect with clients whose leases are maturing. We create urgency, structure, and a system your team can repeat. Each campaign generates immediate showroom traffic and leaves your staff with the skills and tools to manage lease renewals confidently and convert retention opportunities into long-term loyalty.

Why Choose Us?

Your dealership deserves more than generic solutions. Here’s what makes us different:

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Hands-On Execution

We don’t just consult from the sidelines. We’re on-site with your team, working alongside them to drive better sales outcomes every single time.

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Proven Track Record

From Private Sales to Lease Events, our strategies deliver strong ROI, higher closing ratios, and more loyal, long-term dealership customers.

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Training That Sticks

Our training builds thinkers, not just doers. Your team learns to read buyers, respond fast, and close confidently with higher profit and CSI.

Private Sale Event Closing Ratio

42% All-Time

All-in-One Dealership Solution

From high-impact events to in-store training, everything we do is designed to help Canadian dealerships perform better.

Flexible Programs

Choose from Private Sales, Upgraders, or Lease Renewal Events or build a hybrid plan tailored to your needs.

Team Development

Our training builds strong managers, better communicators, and sales pros who adapt to today’s customers.

Dealer-Focused

Everything we offer is built for real dealership environments, not generic training or one-size-fits-all programs.

In-Store Support

We don’t just set up your sale. We’re there, working with your team on the floor to boost confidence and conversions.

Proven ROI

Our events drive measurable results like stronger closing ratios, better retention, and immediate showroom traffic.

CRM Integrated

Our campaigns plug directly into your CRM to track leads, follow-ups, appointments, and closing rates in real time.

Transparent Pricing

No hidden fees. No surprises. Our pricing is published, clear, and structured for high value and competitive ROI.

Locally Managed

All printing and campaigns are handled in Western Canada, with direct mail expertly coordinated through Canada Post.