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Training That Moves the Needle Across Your Dealership

Our consulting and training services are designed to grow sales, increase profitability, boost service and parts performance, and improve customer satisfaction across every department.

What Canadian Dealerships Are Up Against:

Dealership management today is faced with some tough challenges. We help tackle them head-on:

  • Building a culture where your team can grow and succeed
  • Boosting employee satisfaction and engagement
  • Making the workplace more productive and enjoyable
  • Developing future leaders through people-focused systems
  • Increasing margins, closing ratios, and CSI
  • Cutting down defections to competitors

We’ve built our reputation around automotive sales training, fixed ops coaching, and dealership event execution that actually improves your bottom line. Our approach is built on fundamentals, consistent processes, and people-first execution.

We’re not just theory, we’ve got the people part of the business figured out.

Alderson Consulting Service Managers Guild Training

Alderson Consulting Service Consultants Guild Training

Alderson Consulting Advanced Automotive Sales Certification

Principles of Good Management of Human Beings

Whether it be how to train your own people, how to hold a sales meeting, coaching each member of your team or the latest desking fundamentals, Alderson Consulting has you covered.

Customer-Friendly Selling Processes

Whether it’s your Sales Consultants, Service Advisors, or Parts counter team, we train staff to focus on customer relationship building from the very first conversation.

Would you buy a boat without knowing how much it costs or how to finance it? Neither would your customers. Transparent selling is the first step to higher margins and better closing ratios.

The closer your Sales Manager is to the deal, the greater the likelihood of success. That’s why our training starts with foundational relationship-building and empowers managers to lead from the front.

Financial Services Optimization

We go hands-on with your team to help improve gross profit and F&I performance, not in theory, but in practice, with your actual customers.

From product lineup reviews to lender relationships, deal structuring, turnover timing, and compliance, we assess it all. Want extra coverage during holidays or gaps? Ask us about F&I relief coverage too.

Fixed Operations That Actually Flow

We’ve lived in service and parts. We know what it takes to get your front-end team aligned, your culture unified, and your customers coming back.

Our fixed ops training covers everything from how service advisors answer the phone to how keys are handed back after the job is done. We guide your team through process-building that sticks because it’s theirs, not something imposed from the outside.

Advanced Automotive Sales Certification

If you’re ready to get your entire team aligned under a consistent, results-focused process, our Advanced Sales Certification is the reset you need.

This training digs deep into current behaviours, realigns your selling approach, and installs the Alderson Consulting Selling Process dealership-wide.

Strategic Thinking That Becomes Reality

We help leadership teams:

  • Set realistic, achievable goals
  • Manage meaningful change
  • Focus on core operating principles
  • Stay grounded in common-sense execution

Because big ideas don’t matter if they’re not implemented well.

Coaching That Builds Real Managers

Our coaching equips your managers to:

  • Lead through team-building and mutual respect
  • Develop relationship-first sales processes
  • Maximize customer satisfaction by first improving employee satisfaction

Cut defections by increasing loyalty and repeat business

Focus on What You Can Control

You can’t control the market but you can control your people, your follow-up, your process, and your execution. That’s where we help.

  • Improve closing ratios in sales, service, and parts
  • Strengthen follow-up systems and BDC productivity
  • Increase appointment conversion from phone calls and web leads
  • Boost F&I penetration and profitability
  • Manage effort, not just outcomes

CRM Training That Drives Retention

It costs six times more to win a new customer than it does to keep the ones you have. The good news? You probably already have the data you need.

We’ll help you:

  • Harness your CRM for Private Sale Events
  • Build a high-functioning Business Development Centre (BDC)
  • Strengthen finance and lease loyalty tracking

Training Logistics and Course Development

Running multi-store or group-level training? We’ve got it covered.

We manage:

  • National events in English and French
  • Online registrations and event logistics
  • Venue booking and catering
  • Custom curriculum development

Our internal team of writers, designers, and creatives can build whatever material you need from presentations to full onboarding systems.

Ready to Build a Smarter, Stronger Team?